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"Social Media Isn't Social" Explores Limitations of Digital Media

Saturday, December 13, 2014

If social media leaves you feeling somewhat empty, you may find "Social Media Isn't Social" an interesting read.

Former CCO of Avnet Inc., a Fortune 500 company, Al Maag is launching his new book along with the kickoff of his annual toy drive. As the end of the year approaches, Maag's book launch event offers the opportunity to give back through the Maag Toy Foundation and to prepare businesses for 2015 using his book.

In his new release, Social Media Isn't Social, Maag uses wit and years of know-how to remind business owners what's been lost in the "social" landscape. Part memoir and part business guidebook, Millennials and long-time professionals alike can benefit from this healthy reminder that while social media isn't a monster, it can rob us of something incredibly powerful.

For those looking to revamp their social strategy and drive change in the New Year, this book can serve as a step-by-step guide as well as a refreshing awakening to what's been lost.

Through an interwoven story of Maag's baseball years, readers will begin to unfurl the disconnected elements of "being connected" via social media and be offered tools to implement truly social elements into their business and lives for 2015.

About the book:

In Social Media Isn't Social, Al Maag unveils what is lost in technology-driven relationships. With humor and insight born from decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social shows why online social media cannot replace face-to-face human connection, and reveals the critical real-life social skills you need to succeed today in business and in life.

Social Media Isn't Socialby Al MaagSparkPressPublication date: September 30, 2014Price: $15.00 USDISBN: 978-0989475303

After a unique career spanning four decades, Al Maag retired in 2013 as Chief Communications Officer for Avnet, Inc., a Fortune 500 company and one of the world's largest technology distributors. Prior to joining Avnet in 1998, he ran his own public relations and communications consultancy, had served as Director of Advertising and communications for Molex, a manufacturer in the technology industry, and as Director of Strategic Planning at Cahners Publishing (later named UBM). Social Media Isn't Social is his first work as an author. To get more information, visit his website at

Publicity contact: Crystal Patriarche,, 480-650-1688

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